Straight definitions for the terms that show up constantly in forex and trading partner programs — no jargon, no filler. Each entry links to where the term actually matters in practice, whether that’s how a CPA deal qualifies a client or how a revenue share payout gets calculated.
Glossary Terms
- Appointed Representative (AR) — A UK regulatory status letting a firm operate under an FCA-authorized principal’s umbrella without its own full license.
- Attribution Window — The total span of time and tracking method a program uses to credit a conversion to a partner.
- CAC (Customer Acquisition Cost) — The total cost to acquire one paying client.
- Churn — The rate at which referred clients stop trading and go inactive.
- Cookie Duration — How long a tracking cookie stays valid after a partner-link click.
- CTR (Click-Through Rate) — The percentage of people who click a partner’s link out of everyone who saw it.
- Deep Link — A tracking link that sends a referred visitor to a specific page instead of the broker’s homepage.
- FTD (First-Time Deposit) — A referred client’s first funding deposit, and the usual trigger for a CPA payout.
- KYC (Know Your Customer) — The identity verification a broker must complete before a client can trade real money.
- Leverage — A ratio that lets a trader control a position larger than their own capital.
- Lot — The standardized unit size for a forex trade.
- Lot Rebate — A fixed dollar amount a broker pays a partner per lot traded by a referred client.
- LTV (Lifetime Value) — The total revenue a referred client generates over the life of their trading activity.
- Margin Call — A broker notification triggered when account equity falls below the required maintenance margin.
- Negative Balance Protection (NBP) — A guarantee that a retail trading account cannot go below zero.
- Pip — The standard unit for measuring price movement in forex.
- Postback (S2S) Tracking — A tracking method where the broker’s server directly notifies the tracking platform of a conversion.
- Spread — The gap between a currency pair’s buy and sell price, and one of the two main ways brokers make money.
- Spread Share — A percentage of the broker’s spread markup paid to a partner on a referred client’s trades.
- Sub-Affiliate — A partner recruited and managed by another, larger affiliate rather than signed up directly with the broker.
- Swap (Rollover) — The interest charge or credit applied to a position held open overnight.
- Tier — A level within a structured partnership program — a referral-hierarchy position or a volume-based payout level.
- White Label — A partnership where a company launches its own branded trading business on a provider’s technology.